The 00’s became the time where midnight movie premieres became huge! Rather than just wait for the actual day that the movie came out and go enjoy it with your friends many fans have chosen to watch the movie at the stroke of midnight the night before the day of the actual premiere. Over the years this has become increasingly popular with huge movie franchises such as “Lord of the Rings,” “Harry Potter,” “Twilight,” and “The Fast and Furious.” These midnight premieres have provided huge revenues for these franchises and created strong fanbases that unite millions worldwide.
Now what’s the difference between a midnight premiere and a regular movie premiere you may ask? The whole experience! Midnight premieres stand out from the regular movie premieres thanks to the huge fanbases that make the midnight premieres one of a kind. There will be people dressed up as the characters, huge groups of friends that attend midnight premieres to bond and there will be huge lines you wait in. Maria Orduno, a huge fan of midnight premieres explained them like this, “You will literally be the first person to watch the movie and get that advantage over the rest of your friends.”
Midnight premieres are great for those who simply can no longer wait for the movie they’ve been waiting to see for over a year. Araceli De La O, another fan of midnight premieres said “After being hyped up for such a long time for a movie I’d rather wait the two/three hours in line to be one of the first people to watch a new movie then wait any longer.” Some people have even been known to camp out outside movie theaters in order to make sure they are one of the first people in the theater as the movie begins.
Most of the people attending the midnight premieres all share the same passion and excitement for the movie they are waiting to watch at midnight that the movie viewing experience is different than a regular day at the movies. For one, we have fans dressed up like the characters or even reenacting scenes from the previous movies or books if the move was based off a book. Once the fans are let into the theater to watch the movie there is so much anticipation in the theater for the movie to start playing. From personal experience, every midnight premiere that I’ve attended has had audience members saying jokes about the film loudly for the whole theater to enjoy and we would all laugh, cry, get angry and get shocked at the film together. Really making you feel like you are part of a community while watching the film instead of just watching a movie with a room full of strangers.
“The fact that everyone in the room are all experiencing the same emotions together and getting immersed into the world of the movie together is a one of a kind experience that is heightened at midnight premieres,” said De La O. “You see who the most involved fans are at midnight premieres compared to people who were simply just interested in the movie.”
For movie theaters and the studios that make and produce these movies, a midnight premiere can help make or break a movie during its opening weekend. “I think the reason why they [midnight premieres] are more popular for people to attend is so that they can be one of the first people to watch the movie and they can use the rest of their weekend for other things,” said Orduno. With many flocking to see a movie at midnight it gives studios a good idea whether the movie will make it or break it at box offices. Successful midnight premieres for new movies or sequels to huge movie franchises usually spike the interests for other people to want to go see the said movie sometime over the weekend.
Midnight premieres are definitely an experience any movie goer needs to go through at least one or two times in their lifetime. With the high amount of anticipation and excitement that accompanies a movie at its midnight premiere nothing else could compare. Whether you are a veteran of the midnight premieres and have gone all out with outfits, a set of friends to go with a the willingness to wait in lines for long hours at a time or you’re new to the midnight premiere scene and are a little hesitant to go I would recommend everyone to go! With summer right around the corner and many huge blockbusters coming out the summer is a perfect time to attend a midnight premiere.
Areli Enriquez